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Coca Cola Amatil – Full Year Results 2015

Coca Cola Amatil (CCL) has proven its ability to successfully restructure its operational profile through cost cutting and renewed investments in marketing and as a result has returned to earnings growth. Its major line of business has seemed to stablise and smaller segments are generating strong growth.

 

Although from a company perspective this news sounds promising, the same can’t be said for the wider industry which is increasing in competition and subject to adverse changes in consumer preferences.

 

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